Whatever your business – whether it’s B2B or B2C – digital marketing is essential in today’s economy. Here at Springboard we have the experience to help you build your brand, give you a greater online presence, and increase leads generated via your website – in turn driving greater profitability. You may know exactly what you need – a regular blog, an email marketing or social media campaign – and just want Springboard to do the leg work for you. We can do that. But we can also do more, much more! Importantly, we can focus on understanding the goals and objectives of our clients, and devise a short, medium and long term digital strategy for your company.
HTML Email Marketing
Beautiful HTML emails that match the branding of your company are an excellent way of engaging your customers. Even in the social media world we’re living in, email marketing is still the leading form of digital marketing and continues to thrive year on year. In the consumer market, email marketing generates approximately £47.50 for every £1 spent, delivering significantly higher ROI than other popular marketing techniques like social, search, and paid advertising.
WHEN IT COMES TO CONNECTING WITH YOUR PROSPECTS AND CUSTOMERS, THERE’S NO CHANNEL WITH A WIDER REACH THAN EMAIL.
Springboard can create stunning, engaging emails and newsletters, send them en masse to your customers or clients, and gauge their performance with advanced analytics. We can nurture your leads by sending a series of timed emails to new subscribers which are scheduled and delivered automatically for maximum impact.
Search Engine Optimisation (SEO)
Search Engine Optimisation is the process of improving your website’s visibility in search engines.
By researching which keywords you are not performing well on, we then work on campaigns such as social media posting and blogging to improve SEO ranking. We understand that enhancing SEO performance is about more than merely knowing how Google’s search engine algorithms work, it’s about understanding people and the type of information they actually want to find when entering a search query. In order to take advantage of natural traffic your SEO strategy has to be one that aims to make your website the best result in a search engine for a customer looking for your products or services.
Search engines reward businesses that publish quality, consistent, original content.
The purpose of content marketing is to attract your target audience with information they are already searching for so they end up on your company’s website or blog. Here at Springboard we can put together a marketing strategy for your business, as well as creating, publishing and distributing great quality content for you. Because content marketing is focused on providing relevant and useful content to your prospects and consumers, it is a very efficient way of retaining a specific audience, which ultimately leads to a larger and more loyal customer base.
Social Media Publishing
Social media is a great form of business networking. As well as giving you a platform from which to share the content on your website and spread your knowledge and expertise, it also offers you the chance to grow a larger audience who are genuinely interested in what you do.
Pay per click and other outbound advertising tactics have their place, but social media helps build brand advocates who will spread your message for you. It doesn’t get much better than that! You just need to create something that chimes with them.
Social publishing allows you to share valuable information on the social web, engage with potential clients, and put a human face on your brand. Springboard can help identify the networks where your ideal buyers spend their time. We can set up and create content for your Facebook, Twitter, LinkedIn and Google+ sites, and importantly, keep them in line with your company branding.
The case for regular blogging is strong: as well as being an excellent conversion tool, it has SEO benefits, engages targeted users, and provides substance for social media.
- fresh content helps search visibility
- thought leadership topics build brand awareness and reputation
- consumer-facing blogs offer a great sales tool to guide conversions
- original content provides valuable substance for social media
- purposeful content using targeted competitive keywords supports SEO
The writers at Springboard will get to know your business and sector, then develop an effective strategy to reach your company goals. How you want to work with us is up to you. We can create a content marketing calendar for you, or we could write a blog for you every week. By using our copywriting services, or our unique business blogging service, your company will receive professional content that is both engaging and informative, helping you deliver on your digital marketing objectives.
Online advertising & PPC
Online advertising is an effective tool for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. Springboard specializes in many areas of online advertising including pay-per-click, paid social advertising, display network advertising, banner advertising, call tracking and sponsored content.
Your digital marketing campaign may embrace a combination of these elements, all of which perform unique functions, to maximize the campaign’s potential. Not every campaign will need to incorporate every element, and Springboard can advise or create an optimized strategy for your business.